Cantu's classic nourishing creamy shampoo, now in a new and updated look. It's specially designed to provide rich lather and deep cleansing without stripping hair of its natural moisture, making it appealing for dry and stressed hair.

Key Features and Benefits (as seen on the packaging):

• Ultra Lather Provides Deep Cleanse Without Stripping Strands: Gives your hair a rich, dense lather that deeply cleanses the scalp and strands without stripping the hair of its moisturizing particles or natural protective oils.

• The Essential Cleansing Step (CLEANSE): Acts as an ideal first step to purify hair and prepare it to receive styling creams and conditioners.

• Standard and Convenient Size: Comes in a practical pump bottle of 400 ml (13.5 fl oz).

Key and Active Ingredients (infused with pure shea butter to add moisture):

• Pure Shea Butter: The shampoo is enriched with 100% pure shea butter to provide hair strands with an extra rich dose of moisture during the washing process, combating dryness and tangles caused by traditional shampoos.

Correct Usage Instructions:

1. Apply an adequate amount of shampoo to your palms after fully wetting and dampening your hair with lukewarm water.

2. Distribute the shampoo on the scalp, and gently massage it with your fingertips in circular motions to break down buildup and excess oils.

3. Allow the rich lather to automatically flow along the strands and ends to gently cleanse them, and avoid harsh rubbing to prevent hair breakage.

4. Rinse hair thoroughly with water, and it's best to follow with Cantu Moisturizing Conditioner to lock moisture into the hair strands.